The metaverse is off to a bad start.
The artist formerly known as Facebook announced a slate of virtual reality concerts last month. The lineup included Young Thug on December 26, DJ David Guetta on December 31, and The Chainsmokers on New Years Eve.
The only problem? Those who didn't seem to care were the ones who didn't notice.
Despite being completely free, the concerts didn't get much attention from anyone outside of Meta offices. There was no mention of any of the performances on social media platforms, let alone on news and music publications.
The concerts were barely designed for a virtual reality experience. Guetta had a live streamed video of his performance at the Louvre Abu Dhabi. Young Thug and The Chainsmokers gave a 180 degree view of their concert for users of the virtual reality platform.
Guetta's performances accumulated almost a million views, while Young Thug's performance racked up just north of 100,000. The performance of the Chainsmokers seems to have been removed. Facebook has been known to put a very optimistic spin on view counts in order to build hype for its video streaming platform.
It makes sense if you only think about it for a second. A lot of people don't want to spend New Year's Eve alone, even if they are huge fans of The Chainsmokers.
It seems like the metaverse concerts weren't a hit. The elephant in the room is the concert that was held by Scott last year, which drew tens of millions of people and commanded huge amounts of media attention.
It seems like creating a successful metaverse and drawing new users in is going to take a lot more than free concerts.
A boy is sent to the hospital with a virtual reality headset.
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