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The L'Oreal ColorSonic is meant to make at- home hair coloring more convenient.
The image is of L'Oreal.
You might not expect L'Oreal to be a regular at the Consumer Electronics Show, but it has been for the past few years. The company is back with another invention, the Colorsonic, a device that will make dying your hair at home a lot more convenient.
The Colorsonic is not too far away from other hair styling gadgets. The top half has a nozzle with bristles, while the bottom half has a cartridge with a mix of developer and formula. The device works by applying the correct amount of hair color to the hair and then the bristles will oscillate over 300 times a minute to evenly apply the color. The idea is that you could brush it through your hair and get a perfect color. Those with darker hair colors will need to bleach before using the Colorsonic.
There is a reason colorists exist, if you have never given into the urge to dye your own hair. It is a messy process that can leave you with patchy hair color and stains all over your bathroom. It can cost hundreds of dollars to get it done at the salon. If the Colorsonic can deliver on the promise of easy at- home hair dying, that is a big step forward.
The history of hair dye has been the same for over a century, says Guive Balooch, global vice president of L'Oreal's Technology Incubator. The first commercial hair dye was developed by the founder of L'oreal, which is now the largest cosmetics company in the world. The process hasn't changed much since then.
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The Colorsonic has specialized bristles and a replaceable hair color cartridge.
The image is of L'Oreal.
The Colorsonic has been in the making for several years, with four to five of those spent on making the formula compatible with the device itself. The Colorsonic was tested on over 400 people in the US and internationally, all with different hair types and lengths. The device will be able to choose from a wide range of colors, with more being added over time. L'Oreal says that each of their dye kits uses 54 percent less plastic than a typical at- home kit.
Noupscale is a file on thechorusasset.com.
The Coloright system is in some French salons.
The image is of L'Oreal.
The consumer side of things is what L'Oreal is focused on, while the new Coloright system will be added to salons. The Coloright system looks like a high-tech booth and includes a virtual try-on for 1,500 shades, as well as a hair assessment where you can measure the color of your hair. Salon-goers would be able to create a profile within the Coloright system so they can get the right hair color at any participating salon.
When I move to the U.S., I want my hair color to be the right mix, and that's why I go to the salon.
The Colorsonic and Coloright are usually announced a year in advance. The launch of Coloright is planned for the end of the year or early in the year of 2023. Colorsonic will be launched under the L'Oreal Paris brand. The price is still being worked on, and the cartridges will be sold separately. It will be something you could buy at a Target. It will launch in small test batches at the end of 2022, with a large-scale launch in early 2023.
