The Creepy TikTok Algorithm Doesn’t Know You

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Humans have been flattened into a series of codes by the magic of the artificial intelligence.

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Sam Whitney's photo-illustration was used by the Getty Images.

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It is universally acknowledged that the algorithm knows you better than you know yourself. A computer can tell you if you will quit your job or break up with your partner. Within four years, it can determine your age with 1,000 words of writing. TikTok is said to be helping users discover their sexuality and unpack their childhood trauma. TikTok doesn't ask you to set up a profile or give away personal information, it just notices. The results can feel magical, as if TikTok is reading your soul like some sort of divine digital oracle, according to Jess Joho.