Samsung’s latest Frame TVs have a matte screen that looks and feels more like real art

The image is called "chorus" and it is a picture of a frame.

The Frame is the single-handedly defining category of "lifestyle TVs", high-design TV sets that blend into the home more than traditional TVs. Several friends, coworkers, and family members have recently purchased a model in The Frame lineup. The stylish look, customization, and ability to showcase artwork or personal photos when the TV is off are more important to them than the latest picture quality.

The company is hoping to take The Frame to the next level and make its wall art parlor trick more convincing. The new models will have a texture that feels like canvas or paper to the touch.

The Frame is able to match the white balance and brightness of artwork based on ambient lighting in a room, but if there is one thing that gives away the fact that you are still looking at a TV, it is the anti-reflective display.

A comparison of last year's Frame with the new model.

The image is of a phone.

By introducing a new anti-reflective film and other anti-glare measures, Samsung hopes that oil pantings and other art will pop off the screen to a more impressive extent than before. I haven't had a chance to see the new anti-reflective displays in person yet, so I don't know if there's any negative effect on the picture.

Frame owners can expect a new, more refined user experience when browsing the 1,600 pieces in the company's art store.

The Frame will be available in seven different sizes, starting at 32 inches at the small end and ending with an 85-inch model. The Frame will give you a nice 4K picture with an expanded quantum dot color palette, but it lacks high-end TV features like full-array local dimming, 120Hz support, and variable refresh rate. The company continues to ignore the vision.

:noupscale is a file on thechorusasset.com

The guy wouldn't be seeing much glare on the new Frame based on the claims of the company.

The image is of a phone.

The company has top-tier Neo QLED sets with Mini LED tech that are still the way to go if image quality is your main priority. That is not what The Frame is for. This model is for people who want a perfectly acceptable picture in a package that matches their home decor instead of clashing with it.

When the TVs begin shipping in the coming months, pricing, release info, and more detailed tech specifications for the 2022, Frame lineup should be announced.