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The final day of the 2020 Consumer Electronics Show is January 10, 2020.
Photo by Robyn Beck.
The biggest electronics show in the world, called the Consumer Electronics Show, attracts over 100,000 attendees per year from around the world. It is the latest company to partially bail on the show, following announcements from Intel,AMD, GM, Google, T-Mobile, Amazon, Meta, and a large number of tech publications.
BMW will show a car with a "Theater Screen" for in-car cinematic experiences, according to reports.
The statement from BMW says that they will move all of their media activities to Germany on January 5.
It is a late scratch compared to some other announcements, but it is not the only one, IBM also said it will not be in person. IBM has decided not to participate on-site in Las Vegas this year due to the evolving COVID conditions. We are still looking forward to participating.
Mercedes-Benz and Panasonic will not be at the event, according to reports, while the central hall booth is also out.
Some companies have reduced their presence at the show due to safety concerns. In the last few years, BMW has had a significant showing at the Consumer Electronics Show, demonstrating cars around the outside of the Las Vegas Convention Center while also showcasing innovative demos inside, like at the last pre-pandemic show in 2020 where attendees could personalize their own concept car.
The Drive reported that BMW will have a car with color-changing paint, and that the company will also have a new Theater Screen that could be used in high-end models like the 7.
Mercedes will continue with an all-digital premiere of its new Vision EQXX, which it says is the most efficient vehicle the brand has ever built.
The four companies told The Verge that they were still going to attend in person. Gary Shapiro, the president and CEO of the CTA, wrote an article for the Las Vegas Review-Journal on Christmas Day that said that the upcoming Consumer Electronics Show will be full of entrepreneurs and businesses. We will be taking risks. There is no innovation without risk.
