"OLED EX" is the next generation of OLED tech, which is supposed to increase brightness up to 30 percent compared to conventional OLED displays," the company said. That could help fix the biggest flaw in the technology, a lack of overall brightness.
The light emitted by each OLED pixel can be fully on or off. That allows TVs to show perfect blacks with no "blooming" seen on LED TVs, but at the same time, it's not possible to hit the same brightness levels asLEDS. Current sets can display peak brightness levels up to 500 nits, while mini sets can hit 2,000 nits.
The deuterium compounds in the light-emitting diodes allow them to emit stronger light. The display can emit brighter light while maintaining high efficiency when it is stable.
Improved color accuracy can be achieved with the help of the OLED EX. The display's energy input is more accurately controlled by it because it uses a method to predict the usage of 33 million OLED diodes in an 8K display.
The company reduced the thickness and the size of the displays. The company didn't say when it would bring the technology to market, but it said that sales of the technology increased 70 percent last year despite a decline in the global TV market. "We aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms and designs," said Dr. Oh Chang-ho.