Tumblr goes overboard censoring tags on iOS to comply with Apple’s guidelines

The image is by Alex Castro.

An update to the app censors a long list of tags to comply with Apple's strict safety guidelines. The platform explains that it is changing the way it works, affecting the way it works when it comes to searching for content, scrolling through the dashboard, and even preventing access to certain websites. It seems that the definition of what sensitive content is has been extended by Tumblr.

Posts with tags that are not perfect will not show up on the platform's search page, nor will they appear on a users dashboard. The tag "submission" was one of the absurd tags that ended up being removed from the app.

When a post is submitted and then published to a blog on the platform, it's interesting that the tag is automatically applied. The submission tag has already been added to the post, so it won't be possible for users on the platform to view it.

The other thing is that Tumbull will automatically add that tag for you.
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December 26, 2021.

A user named "bannedtags" has been keeping a record of all the blocked tags. The user says that most of these tags have been banned on the platform and that the listed tags are subject to change. Some banned tags are related to sexual, violent, or harmful content, but others don't seem to belong on the list, and may actually do more harm than good by staying on it.

The actor from the show Shadowhunters, Alec Lightwood, has been banned from the site because it can't handle his eyes. Those who want to seek support in any of these areas are at risk because they are on the list.

To make things even weirder, the site blacklisted some tags that are used as social cues. The tags "Me" and "my face" are blocked, because they are used to label selfies. The platform seems to have blocked the tag that is used to indicate if a post is in a queue and if it is not online at the moment.

The adjustments will affect how users are able to access potentially sensitive content.

After child pornography was found on the platform, Apple unexpectedly removed the app from the App Store. The platform banned adult content completely, a major change from the previous laissez-faire policies. When the change was first implemented, innocent posts were flagged for explicit content, but now it seems like history is repeating itself, but in a different way.

There is no information on when or how the additional features will be implemented. Users on the browser-based version of the site are unaffected by this change. It's not clear if Apple was involved in banning so many tags. Apple didn't immediately respond to The Verge's request for comment.