Microsoft is the latest company to join the list. The software giant just became the latest big name to announce that it will not be attending the show in person.
The company said in a statement that health and well-being of their employees is their top priority. Microsoft has decided not to participate in-person at the upcoming Consumer Electronics Show. We will highlight our partners newest devices, solutions, and innovations on the Microsoft partner innovation experience and automotive press kit. We will continue to participate remotely.
The return to form for the consumer electronics industry following nearly two years of virtual shows has lost steam over the past week, as concerns around the omicron variant and a potential holiday travel spike continue to mount.
The organizers of the show went ahead with the show despite the cancellation of the in-person presence of the search engine giant.
The CTA is steadfast in its decision to continue the physical show. Gary Shapiro, the organization's President, made a new comment to the site last night, following the rapid announcements of both GM and Google.
Over 2200 companies are confirmed to participate in person at the show. The focus is still on giving those who can't attend in person the ability to experience the magic of the show on the internet. Companies from all over the world will be able to launch products, build brands, and form partnerships at the upcoming Consumer Electronics Show. We are confident that attendees can have a productive and socially distanced event in Las Vegas, or while experiencing it online, because of the comprehensive health measures included in the show.
The company stated two days prior that back outs had only impacted a small portion of its space. The CTA has yet to offer an updated figure, in light of some rapid extracts by big name companies, along with smaller startups who have opted for a similar amount of caution.
A number of major companies are likely to continue their in-person participation.
