TechCrunch+ roundup: Ahrefs’ homepage, digital health trends, 2022 marketing predictions

Walter Thompson will be on December 24, 2021.

As we get closer to the end of the year, we are running more stories that look back at topics we examined in depth over the last several months, and several that offer well-informed predictions for the year ahead.

Bill Taranto, president of the Global Health Innovation Fund, wrote an article this week about six digital health trends his corporate VC fund is tracking as we enter the year 2022.

The previous record of $14.6 billion was set in 2020.

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The companies with strong offerings, management teams and balance sheets are poised to capture tremendous value.

The companies that have been made investments by the company include drug discovery, diabetes detection, and other areas.

The primary drivers of innovation are artificial intelligence, the internet of things and data.

Between now and New Year's, we'll be publishing on a light schedule, but we'll be back with another round up on Friday, December 31 to close out 2021.

I hope you have a great Christmas weekend, and thanks for reading.

Walter Thompson is a senior editor.

Your partner.

The growing power of digital healthcare is one of the trends to watch in the future.

10 growth marketing experts are sharing their predictions for the future.

We asked the 10 growth marketing experts if they had any New Year's resolutions to share.

The answers and advice we received were as varied as the people we surveyed, but most of them said learning was their top priority.

Here is who we talked to.

The founder is Jonathan Martinez.
Kate Adams is the VP of marketing for Validity.
Richard Meyer is a growth marketer.
Data snipper has a head of marketing.
The co-founders of Ascendant are Gus Ferguson and Alyssa Crankshaw.
Hegde is the founder and CEO of Air.
Wallace is the director of marketing.
Greg Sheppard is the Templafy.
Lauren Kelly is the chief marketing officer of ThoughtExchange.

10 growth marketing experts share their predictions for the future.

How does the former Better.com CEO still work?

Better.com is a picture.

The former Better.com CEO is taking a break after laying off 9% of the company's workforce a few weeks before its planned public market debut.

The company hired a crisis management firm and removed Garg from his leadership role after emails surfaced in which he berated investors.

Better.com has hired an outside firm to do a leadership and cultural assessment.

Mary Ann Azevedo and Alex Wilhelm looked at the company's corporate structure and found that investors have enough leverage to push the founder over the edge.

How does the former Better.com CEO still work?

Capital is a commodity.

The amount of money raised by startup founders surpassed the previous year's total by July of 2011.

When cash is plentiful, capital is a commodity according to Charlie Graham-Brown, partner and chief investments officer of Seedstars.

In a post that walks founders through different platform styles and value they can provide, the authors stipulated two rules.

No one is good at everything.
Over time, what a startup needs will change.

Capital is a commodity.

Ahrefs has a homepage that educates prospects to purchase.

Home pages with high conversion rates make it very easy for a customer to buy something.

Joey Noble wrote in his latest post that people have short attention spans and that if your homepage is confusing, they will leave.

Noble explains how the site captures reader attention, reduces friction and increases desire in a detailed analysis of the homepage for Ahrefs.

Ahrefs has a homepage that educates prospects to purchase.

Web3 is a form of greed.

In the final edition of The Exchange that we will publish in 2021, Alex Wilhelm looked at a recent thread where Block CEO Jack Dorsey claimed that end users don't own web3.

His comment didn't go over well with some prominent cripto enthusiasts who insisted that web3 is one of its core features. Is Jack right? Alex wrote that he is not.

I don't agree with his general philosophy, but I am more than content to nod along to Jack stirring the web3 pot.

Web3 is greed, while Bitcoin is religion.

There is a K-1 visa and a green card.

The image is from TechCrunch.

I am sorry, Dear Sophie.

Great news! My fiancée arrived in the U.S. on her K visa after a long delay.

We want to get started on her green card application before we elope to Las Vegas. We would have to wait a few months for a marriage license in Silicon Valley.

We want to have a big wedding in the spring with her family and friends in her hometown and then go on a honeymoon. Is that allowed?

Happy in Hayward.

There is a K-1 visa and a green card.

You have to help create the environment that you want to thrive in.

In a proposed class-action lawsuit, Candie Frazier said that she has screened videos showing violence, school shootings, fatal falls and even cannibalism.

We unpack the numbers and nuances behind the headlines on Equity, a show about the business of startups. It is just about Christmas, so you may be stuck.

Osayi Izedonmwen took leave from his company to explore an idea that he had toyed with for a long time.

The relationship between the tech sector and global politics is examined in the project.

The NHTSA is investigating in-dash gaming while cars are moving. The Guardian has learned that an update will disabling passenger play.

If a fashion brand gets that demand wrong, they have to deal with the waste, because of the unpredictable nature of the industry.

Over 2200 companies are confirmed to participate in person at the Consumer Electronics Show in Las Vegas. Our focus is onconv...

Over 2200 companies are confirmed to participate in person at the Consumer Electronics Show in Las Vegas. Our focus is onconv...

The magic black box on the table sometimes doesn't track my hands. My three-year-old doesn't seem to mind at all. He is laughing so hard.

What is the meaning of 2022, for marketers?

Capital is a commodity, the platform is the most important, but working with the right people may have the most profound impact.

Intel just announced that it will be downsizing its presence at the tech show in order to be more accessible to the public.

I am tired. Not in a sore area. I worked some long-ignored-muscles sore. I am trying to get out of the CO.

You can look like a Sims character with the augmented reality filter released today. It makes you look like you would look in the metaverse. To use...

Kathy Lueders, head of NASA's newly-created Space Operations Mission Directorate, joined us at the conference to talk about the future of the agency and what she is looking for.

The sale of Codecademy to Skillsoft marks another instance of consolidation in the educational technology sector. The sale is on.