Tom Holland is in Spider-Man: No Way Home.
Both Sony and Marvel.
If you click on this, you will see the last three paragraphs of Spider-Man: No Way Home.
Sony's Spider-Man: No Way Home will surpass Spider-Man's unadjusted domestic gross of $400 million to become the biggest Spider-Man ever in North America. It will surpass Spider-Man 3 in 2007, which was the second-biggest Spider-Man movie worldwide, to become the second-biggest Spider-Man movie in the world. The most impressive aspect of No Way Home's global success is how Sony turned its most high-profile mistakes into monetizable assets. No Way Home used past-tense failures to generate nostalgia, and they used the film's multiverse-hopping plot to achieve their end game with the last doomed Spider-Man franchise. No Way Home is a hit, but it doesn't make Spider-Man a success.
It was a sad day in Hollywood in January of 2010 when Sony canceled Sam Raimi's Spider-Man series and replaced it with a cheaper, more youth-skewing franchise. This was different from Warner Bros. cutting bait after a poor reception for Batman & Robin and eventually letting Chris Nolan do a grounded origin-story remake. The Broccolis looked at the record-high box office for Die Another Day in 2002 and decided to not just drop Pierce Brosnan but remake the series for something closer in spirit to the Bourne films. That worked as Daniel Craig's more grounded post-9-11 spy tales took the 007 series to new box office heights.
The Spider-Man 3 film earned more than either Sam Raimi or the original Spider-Man, despite being campy and cartoonish. The studio- artist tensions could be solved by scrapping the current iteration of a given intellectual property and starting over, since Sony just rebooting their biggest franchise. I was worried that the idea of rebooting an existing property became a thing of the past. The irony is that most of these reboots have not worked out in terms of jumpstarting a new franchise. The movie The Amazing Spider-Man did not.
The second Spider-Man movie is called 'Amazing Spider-Man 2'.
Sony.
The idea of making a much cheaper and more teen romance-skewing drama was not what happened. There was deep cynicism in how Sony sold the film, and the media accepted the film as being similar to Sam Raimi's Spider-Man movies, an emphasis on young love, the notion of the villain being a friend and mentor to Peter, a climactic "regular citizens save the day The new film was different because it featured a quippy romance between Andrew Garfield and Emma Stone.
The budget for The Amazing Spider-Man was about the same as Spider-Man 2, but it earned $262 million domestic and $760 million worldwide. The film opened with $137 million over the Independence Day weekend, but it did not inspire a lot of excitement. The film was marketed as Sony's attempt at an MCU-like universe and thus was expected to pull in more money than Dark Knight, despite being a pretty conventional stand-alone PeterParker passion play.
The movie earned mixed reviews and made just $202 million in the US and $709 million worldwide. Sony had dreams of a Spidey-centered cinematic universe. Sony had capsized their own blockbuster franchise without the likes of The Dark Knight or The Avengers, because they wanted to make their own movie. They dropped the most popular character in the movie, Gwen Stacy, in order to appeal to a group of hardcore fans. It was a cynical attempt by a major studio to dump something that was currently successful and unique to itself and turn it into something similar to what already existed in the marketplace.
Spiderman and Dunst are in a movie. The picture was taken by Columbia Pictures.
The images are from the same company.
None of this is the fault of any of the films, nor is it the fault of the director. Brandon Routh got a chance to play his own version of Superman in the CW's Superman Returns, not unlike how Andrew Garfield stole the third act of Spider-Man: No Way Home. No Way Home is a crowd-pleasing film because Sony messed up with the Spider-Man series. Had Sony not canceled Sam Raimi's Spider-Man 4, they wouldn't have had to team up with The Avenger to bring us Spider-Man: Homecoming.
The earthquakes are still with us today. The marketing campaign showed that Halloween was different from Halloween and the press would just print the quotes. The open season for remaking any piece of intellectual property was signaled by the Spider-Man movie. The success of Spider-Man: Homecoming, which cost almost a billion dollars and was the most expensive movie of all time, doomed Hollywood to endless remakes because it showed them that even a failed attempt was not a sign to stop trying.
There is a grim irony in how Sony has used manufactured nostalgia for their failed Spider-Man series to make No Way Home into more of an event. Universal did the same with Fast & Furious, with the fourth film finally bringing the entire quartet back and selling manufactured nostalgia after two quasi-spinoffs to the first film. Sony wanted a Spider-Man versus the Sinister Six movie and they got it. The fruits of their high-profile gaffe have been turned into elements for a retroactive touchdown by Sony.
