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Scott Polacek is a featured Columnist for the Dallas Cowboys.
AP Photo/Corey Sipkin
Jerry Jones wants to let fans of his team in Mexico know how much they mean to the organization, even if it means giving up a home game in a future season.
He said in an interview with the team's official website that he would sacrifice a home game in order to play a game in Mexico in order to make sure that the Mexican fans understand what they mean to us.
It's a testament to the organization's brand recognition that there are enough Cowboys fans in Mexico to fill a stadium and cheer for the team. They also play in Texas and provide Spanish-language content on their website and social media accounts.
Dallas was given a license to expand its International Home Marketing Area into Mexico as part of the NFL's outreach to bring in more fans across the globe.
The Cowboys will hold events, partner with local brands and expand their outreach across Mexico as a result of the initiative.
The announcement showed that theNFC East team was the first in the league to broadcast games in Spanish. The Cowboys have played four preseason games in Mexico, and an offensive tackle from Mexico has spent the last two seasons on the Cowboys' practice squad.
Alarcon was featured on Hard Knocks a number of times this preseason, after he was signed by Dallas through the NFL's International Player Pathway Program.
The Cowboys are one of the teams that were given permission to expand into Mexico. They will be joined by other teams such as the Arizona Cardinals, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Pittsburgh Steelers and San Francisco 49ers.
The Dallas Cowboys are 10-4 this season and are in the lead of theNFC East.
