Diddy Buys Back Sean John Clothing Brand For $7.6 Million

The new date is Dec 21, 2021.

Sean John, the men's fashion brand founded in 1998 by Sean "Diddy" Combs, will be reacquired by the rapper after he made the winning $7.551 million bid at an auction.

The mogul is looking to reenter the clothing industry.

Images for Macy's.

The winning $7.551 million cash bid to purchase Sean John was backed by a group of people, according to court documents.

The $7.551 million bid narrowly beat out the $7.50 million cash offer.

Sean John and its other assets were put up for auction in July after Global Brands Group filed for Chapter 11 in July.

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Sean John was launched in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high- fashion on a global scale, according to a written statement by Sean John's creator, Sean Combs. I am ready to take back ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John's legacy, seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories.

The number is big.

No. 37. In 2020, Forbes named Combs to its list of the highest-paid celebrities, thanks to his extensive beverage investments, including a partnership with Ciroc vodka.

Sean John Brand is in the process of being bought out of bankruptcy.

Sean John wasbankrupt owner for $7.5 million.