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The image caption is.
China's "live-streaming queen" Viya has tens of millions of followers.
A top Chinese live-streamer has been fined for tax evasion.
Viya is an internet celebrity with tens of millions of followers. She has been selling a variety of products.
She is accused of hiding her personal income and other financial crimes between the years of 2020 and 2019.
She apologized in a post on her account.
The post said that he accepted the punishment made by the tax authorities.
The 36-year-old has become a major internet celebrity in China due to the rapid growth of online shopping.
She's known as the country's "live-streaming queen" and has sold everything from noodles to a commercial rocket launch on the online shopping platform.
Viya's streaming account went offline before she was due to host a cosmetics sales event.
Time magazine named her one of the 100 influential figures in 2021.
Kerry Allen is a China media analyst.
One of China's most popular online sales vloggers is Viya.
The tide has turned against her because of her huge fine for tax evasion.
One of the top phrases on China's Weibo is #VyCompletelyBlockedOnline, as outlets try to remove her presence. Her Weibo account, where she had 18 million followers, no longer exists and media reports suggest her account on the eBay-like Taobao shopping platform has also been suspended.
The Global Times newspaper says that her penalty is a warning. There have been signs that China is trying to reform the industry.
China has the largest live-streaming industry in the world. There are more than 400 million video watchers in the country.
In the last month, 88 celebrities were given warnings over live-streaming content, and online influencers were banned from recommending stocks online.
Two other notable live-streamers, Zhu Chenhui and Lin Shanshan, were fined and had their Weibo accounts removed.
The China Daily newspaper said at the time that the investigation and punishment of those who evade taxes would be intensified to create a fair tax environment.
The caption is media.
Livestream selling is an industry expected to boom in China.
They are YouTubers.
There is streaming.
China.
Social media people.
Weibo.
