A person uses a PS4 controller to play a video game.
People in the gaming crowd are notoriously skeptical.
Electronic Arts faced huge backlash over a decision to let players pay to unlock certain characters in its "Star Wars Battlefront II" game. Players are required to work for several hours to access such content.
The backlash was so intense that the company walked back its plans.
The reaction to the video showing off the non-fungible token was predictable.
The company has a platform called Quartz that allows players to own in-game items such as helmets in the form of NFTs, digital assets designed to track ownership of unique items on the block. The feature was added to the game.
The move was met with anger from the gaming community. The environmental impact of cryptocurrencies was raised by some commenters.
Operator Drewski, a channel with over 1 million subscribers, commented that this was a blatant signal that you were just milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself.
Users who download software to get around the change were able to find the trailer for the movie with only 1,600 likes and more than 40,000 dislikes.
The company is not taking a cut of any secondary market sales, as was stated by a spokesman for the company.
The spokesman said that Ubisoft is an experiment.
There are in-game items that have no impact on the game. They are completely optional.
The company said it is using a less energy intensive network called Tezos.
There are other gaming companies jumping on the NFT bandwagon.
The phenomenon is an important part of the future of our industry according to Andrew Wilson. GSC Game World wanted to integrate NFTs into its upcoming title, but it has been scrapped due to backlash from fans.
There is division in the gaming world over non-fungible token. Phil Spencer, the head of Microsoft's Xbox, warned last month that some efforts to bring NFTs to video games feel exploitative.
The host of The Game Awards said on a call that there are some aspects of the games that feel exploitive.
Keighley doesn't like the idea of games becoming a platform for commerce, and he hopes that doesn't happen.
The worlds, stories and experiences inside games are what he loves about them. I don't want things to feel transactional. It is a bit like microtransactions when it was a big deal for gaming.
Several start-ups are betting that NFTs will play a role in the world of video games. The game Axie Infinity is based on the idea of a game where users can collect and breed creatures called Axies, similar to the game "Pokémon" but with NFTs.
The business model in gaming has changed over the years according to the CEO of Animoca Brands.
You bought a DVD, or later, a download, meaning gaming is historically more premium. He said that you paid upfront for games.
The economic model around free-to-play has transitioned. The idea is that it is free, but you have virtual assets inside the game that you can use to improve your game.
The NFT approach is innovative as it means that players can now own their digital properties in a game. The assets can be taken outside of the game and exchanged elsewhere. The phenomenon reminds him of his childhood.
If you couldn't afford a new games console, you could sell your old games at a second-hand shop.
We have not had a second-hand market for digital content. It's possible to dispose of content that you're not interested in or not playing with anymore, thanks to the new technology.
It is clear that not everyone is on board with NFTs and their potential use in gaming.
George Jijiashvili, principal analyst at Omdia, said that NFTs are still in an "embryonic stage" and that one day they will have a place in video games.
It could lead to serious reputational damage if you rush into offering NFTs.
