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The platform has 800 million members in more than 200 countries and territories.
When someone does an online search for an individual, their LinkedIn profile is usually the first online link in the results or the top five links on the first page.
If you already have a LinkedIn page, you could still use it as a substitute for your online resume, which may or may not have an updated profile image, headline statement or even an updated work experience. If you don't update your content on the platform, you could be putting your brand at risk.
You have to remember that your name is already being used in searches for people with your knowledge, skills, education and expertise, even if you don't realize it. You should use the platform to promote your personal and professional brand.
Here are seven ways you can use your profile page to enhance your brand.
1. Your stuff needs to be updated.
This is the most important step. You have to update the existing content on your page as it should be an accurate representation of your brand today and not three years ago.
Updating your profile photo is one way to look like you are today.
A background photo should be included. This could be a call to action, a list of your services or a website.
Your headline statement needs to be updated. Tell people what you do, how you do it, and for whom.
Your key topics of focus and expertise should be included in creator mode.
How to quickly update your profile on LinkedIn.
2. A welcome video or voice recording introduction can be added.
You can add a video to your profile image and record an audio greeting on your profile page. This allows someone to meet you in person, get a feel for your personality, and learn about what to expect on your page.
3. There are featured posts to be utilized.
You can turn your posts into "featured" posts, which will allow specific posts to show up on your profile page, when you start sharing content on LinkedIn. If you post content that has valuable information or showcases your thought leadership, feature it so that anyone that comes across your page for the first time can access it.
4. You can show your value in the "about" section.
You should list your credentials and expertise in the section. Potential viewers can learn more about you by using the "about" section. Show how you add value and help your audience. Adding website links and contact information to this section is recommended by me.
Who are the creators of content on LinkedIn?
5. You can maximize your experience.
You can add supporting media files to your experience on LinkedIn. You can add anything that can provide social proof of the work that you have done during your experience.
6. Send a newsletter.
The ability to create your own subscription-based newsletter on the platform is an awesome and relatively new feature. Start creating a weekly or monthly newsletter to share with your followers and subscribers by choosing your area of focus. You can gain thought leadership and be discovered by other members on the platform.
7. Ask for recommendations.
It is easy to get recommendations from other users of the platform who have worked with you. If you want to get a recommendation from past clients, start reaching them out. It is a community and you should give recommendations as well.
You can start to feel more confident about your online brand with these seven steps. You will know that an online search will give you updated and accurate information about you and your brand to start attracting the right individuals, brands and companies to your profile.
There are 7 ways you can use LinkedIn to blow up your brand.