Peloton scrubs viral ads starring Chris Noth after the Mr. Big actor is accused of sexual assault

The image is from the CDn.vox-cdn.com.

Chris Noth played Mr. Big in Sex and the City.

The photo was taken by Bauer-Griffin.

Chris Noth, the actor who plays Mr. Big in Sex and the City and the sequel series And Just Like That, was accused of sexual assault. The company stopped promoting the videos until it learns more about the accusations.

The Hollywood Reporter published a story on Thursday about two women accusing Noth of assault. One of the women said that seeing Noth reprise his role in Sex and the City set off something in her. She decided it was time to go public with who she was. Noth claims the sexual encounters were consensual.

Every single accusation of sexual assault must be taken seriously.

The Hollywood Reporter was told by a spokesman for Peloton that it was unaware of the allegations when it made the commercial. A company spokesman said that every sexual assault accusation must be taken seriously. Chris Noth was featured in our response to the reboot. We have stopped promoting this video and related social posts as we seek to learn more.

After Noth was killed off in an episode of And Just Like That, the ad resurrected his character. It was made with the help of Ryan Reynolds and his company. Reynolds provided a narration for a commercial that promoted the benefits of exercise bikes for healthy living.

The ad has been removed from social media accounts.