Chris Noth was accused of sexual assault by two women, and his ad was removed from the social media channels.
Chris Noth attends the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12 in Beverly Hills, California. The photo was taken by Jason Merritt.
The images are from the same company.
The ad featuring Jess King and Ryan Reynolds is no longer on any of the exercise bike company's social media platforms.
When it released the ad last week, it was unaware of the allegations, according to the Hollywood Reporter.
Two women spoke to the Hollywood Reporter and accused Noth of sexual assault.
Noth denied the allegations in a statement to several media outlets, saying the encounters were consensual and questioning the timing of the reporting.
The Los Angeles Police Department is looking into an assault that took place in 2004.
The New York Police Department told Forbes on Thursday that there was no report yet on the woman's claim.
Forbes asked the talent agency representing Noth to comment.
Forbes asked Peloton for comment.
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Both alleged victims told the Hollywood Reporter that Chris Noth would reprise his Sex and the City character in the new series. One of the women contacted the Hollywood Reporter in August, saying that Noth forced himself on her at his New York apartment after a date in 2015. In October, the other reached out, claiming that Noth raped her when she went to his Los Angeles apartment to return a book he lent her.
The death of Mr. Big, a character in Sex and the City, caused the creation of the Peloton ad. Steinbaum claimed that the character might have lived longer if the Peloton had not been present.
