Two women accused the actor Chris Noth of sexual assault in an article published by The Hollywood Reporter.
The article detailed the accusations of two women, who claimed that Noth, who played Mr. Big on "Sex and the City", sexually assaults them in separate incidents in 2004. Noth called their accusations false.
The online ad featuring Noth was removed by Peloton after the allegations surfaced. The first episode of the "Sex and the City" reboot depicted Mr. Big dying of a heart attack after riding a bike.
Every single accusation of sexual assault must be taken seriously. Chris Noth was featured in our response to the reboot.
A woman told The Hollywood Reporter that Noth raped her in 2004, when she was 22, after inviting her to his apartment building's pool in West Hollywood. He is accused of attacking a woman after a date in New York City.
He said in the statement that the encounters were consensual. It is difficult to not question the timing of the stories. I don't know why they are coming out now, but I know this: I did not assault these women.
Noth is best known for his role as Mr. Big in "Sex and the City." His death in the reboot shocked fans and caused a social media frenzy. The episode became available the day before.
Three days after the episode aired, Peloton released a parody ad that featured Noth lounging with his instructor, extolling the health benefits of the exercise machine. In the clip, Mr. Noth raises an eyebrow and asks, "Shall we take another ride?" Life is too short not to.
After the sexual assault allegations surfaced, the video that was included in the post disappeared. The company said it had stopped promoting the video on social media because it wanted to learn more about the allegations.
