Michael Jordan.
Jonathan Daniel.
NBA legend Michael Jordan and his son are preparing to launch a platform on the Solana blockchain on which athletes and fans can interact with each other, with the six-time champion expanding his presence in the $2.3 trillioncryptocurrencies market.
The HEIR platform from Jordan and his son, Jeffrey, is being backed in part by Thrive Capital, which has investments in retail trading app Robinhood, and work messaging service Slack. According to reports Thursday, the platform has raised over $10 million in seed funding.
HEIR said it's aiming to bring in a new era of digital culture with athletes and influential people in the worlds of entertainment and technology participating on the platform.
The HEIR platform will deliver economic value to original culture creators and those who consume it early with new decentralization capabilities that drive ownership. HEIR believes in the power of ownership and legacy for all.
Michael Jordan, who is the principal owner of the Charlotte Hornets, has a stake in the market. He was part of a $305 million funding round for the startup Dapper Labs, which is behind the virtual trading-card platform NBA Top Shot.
HEIR is currently in invite-only mode, with the site signing up athletes as it builds out the product. HEIR will provide access to digital assets and exclusive content through the Huddles platform.
Jeffrey Jordan told Variety that his father is a strategic adviser and partner to the HEIR platform.
He gives us guidance and insightful ideas. Jeffrey said that he didn't have the same tools to connect with his fans when he was playing.
NBA star Kevin Durant is one of the athletes who is diving into the market with a business project. The Brooklyn Nets player and his company signed a new multiyear deal.
Tom Brady is using his digital platform, Autograph, to launch a new set of non-fungible token, or NFTs, that focuses on his early career moments.
Business Insider has an original article.
