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According to a new report from the Center for Countering Digital Hate, it has been difficult for Google to keep its pledge to stop running ads on content that promotes climate change denial.
50 articles that include lies about climate change were identified by the new research, and still featured ads from the internet giant after they said they would be banned. In October of this year, a new policy was announced by the company that prohibits ads for and monetization of content that is contrary to well-established scientific consensus around the existence and causes of climate change. The new policy was supposed to take effect on November 9th.
They haven't followed through with real action.
The chief executive of the Center for Countering Digital Hate said in a statement that the initial announcement by the search engine appeared to recognise that they had played a part in making climate change denial a profitable business.
Michael Aciman, the communications and public affairs manager for the company, said in an email that the company had taken appropriate enforcement actions. The company says that it removed ads from a majority of the URLs because they violated the policy.
One article on the list calls global warming a hoax. The Western Journal is a conservative website that claims that the climate is changing and that it is caused by man. Scientists agree that human activity has already heated up the planet by more than a degree Celsius, which is driving more extreme weather and triggering other threats across the globe.
A study published in November found that 70% of interactions with climate denial content on Facebook came from just 10 publishers. Many of the publishers earned money from their ads with the help of the internet giant. The Western Journal, along with five other publishers, showed up once again on the organization's new tally of climate denial content that featured Google ads.
Activists have accused Facebook of not stopping the spread of climate misinformation. Facebook maintained that the posts activists flagged as misleading were posts that the groups disagreed with politically.
