The relationship between the physical and digital worlds is changing forever, as evidenced by the purchase of a sneaker company known for photoshopping a "cybershoe" onto Musk by Nike.
Nike has acquired the sneaker company, which is said to be pronounced like "artifact", with the intent of selling shoes in the Metaverse.
RTFKT makes sneakers and digital artifacts. The business model is based on the idea that physical shoes and other items can only be bought after a customer purchases an NFT of said item and redeems it during aging events.
The ultimate idea is for buyers to be able to wear their purchases in the Metaverse, just as soon as the Metaverse is up and running for the public. None of that is a sure thing.
Steven Vasilev, who goes by Zaptio online, said that he and his fellow co-conspirators were inspired by Nike. It is easy to see the similarities between their logo and Nike's classic swoop design.
RTFKT made waves when an edited photo of Musk wearing its Cybersneaker went viral.
Musk wasn't wearing the metal sneakers in the photo, but the company ended up 3D-printing him a pair later on, and that didn't seem to matter to investors or the CEO. The shoes were made into an NFT and the rest is history.
RTFKT wants to suggest another Musk connection. On its website, the company denied that there was any truth to the rumors, calling them completely false and saying that there had been no evidence or legal action to justify them.
It seems that real-life fashion brands are getting bolder in their claims after Adidas bought a computer-generated artwork with designs on Metaverse and the Nike acquisition just a few weeks later.
The fact that the Metaverse only exists in bits and pieces doesn't seem to be slowing down their enthusiasm.
Nike just bought a virtual shoe company that makes NFTs and sneakers for the metaverse.
He would be cool with fans having sex with him in virtual reality.
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