RTFKT is a virtual sneaker maker.
The name is RTFKT.
Nike has acquired a startup that designs virtual sneakers and collectibles.
Nike didn't say how much the NFT-based studio was bought for.
We're acquiring a team of creators with an authentic and connected brand. Nike's plan is to invest in the RTFKT brand, serve and grow their innovative and creative community, and extend their digital footprint and capabilities.
After being formed by three friends in January 2020 as the COVID-19 outbreak was starting to take root worldwide, RTFKT has quickly gained a following in the NFT and sneaker worlds.
Clone X is a collection of 3-D avatars that are intended for use in virtual reality and augmented reality settings. Clone X was displayed at Harvey Nichols locations in London and Hong Kong.
The cover artwork for the album "Graduation" was created by Murakami.
Last month, Nike launched a free, 3-D space inside the Roblox gaming platform called "Nikeland." Nike won a patent in the year 2019.
The Bored Ape Yacht Club founder is one of the prominent NFT market players. Consumer brands like Disney and Ralph Lauren are trying to get into the digital world.
Business Insider has an original article.
