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Departments develop their own languages. Sales, marketing, and finance all talk about customers, but they probably don't mean the same thing. Language barriers that grow up between departments are a problem for companies embarking on a digital transformation. To reduce it, companies must adhere to a small, well-thought-out common language.
Digital transformation is the use of new (or already existing) technological capabilities as the means to better work with their customers, distance themselves from their competitors, and connect various aspects of their businesses. Technical debt is when you choose an imperfect short-term solution that will require a more substantial fix later.
