Carto raised a Series C round. A lot of companies collect a lot of data with a location element. Carto allows you to display that data on interactive maps so that you can make better decisions.
Insight Partners is leading. The European Investment Found is also participating in the round, as well as some of the company's existing investors.
A lot of companies are working on their data strategy. They use a data warehouse to house all current and historical data. Companies use products like Redshift.
Business intelligence, reporting and data visualization tools are available after that to help you take advantage of the data that you have stored in your warehouse. Carto has a product that is specialized on spatial analytics.
Carto can get data from many sources. Local files can be uploaded for historical data, but you can also connect to live data directly. Carto has a variety of databases, cloud storage services, and data warehouses.
In the last three years, the rise of the data warehouse has led to Carto becoming the dominant implementation, according to Luis Sanz. We see that the trend is just increasing and that is why we have focused on building Carto as a spatial extension on top of all the major data warehouses.
After that, you can use your data to enrich it. Carto has a data catalog. Around 3,600 data sets are open data, which the company has compiled from both open data sources and private providers.
You get an interactive dashboard when everything is set up. You can see the real numbers by moving around a map. It should feel like playing Cities Skylines.
Customers use Carto to find out where they should open their next store, to prioritize some areas for their out-of- home advertising budget, or to deploy cell towers in the right areas.
Carto has been able to convince a wide variety of clients, such as local governments, banks, consumer packaged goods companies, credit card networks, or infrastructure companies working in transport, utilities or telecommunications.
Luis Sanz said that the rise of the data warehouse has allowed organizations to unify and connect all their data in a single location. Thanks to our cloud native offering, they can perform spatial analytics on top of them. Our Spatial Extension runs on top of all the major data warehouses and takes full advantage of all their benefits, giving our users a complete suite for geospatial analysis that is highly performant,Scalable and secure.
Carto is benefiting from the move to data warehouses. Carto customers become potential as more companies move to the cloud.
