According to research by SellCell, the Apple lineup depreciates in value at half the rate of the Google one.
Two months after the launch of Apple's iPhone 13 lineup, the new flagship phone from the search engine giant, the Pixel 6, was released. The depreciation of the Pixel 6 is worse than that of the iPhone.
The first month after launch, the average depreciation of the 13 models was 24.9%. On average, the Pixel 6 models lost 42.6 percent of their value. Since the first month, the value of the iPhone 13 has regained some of it's value. The iPhone 13 models are holding their value better than the previous models, leading to minimized losses for customers looking to sell their new device.
The 128GB Pixel 6 lost the least value of all of the models with depreciation of 36.6 percent. The 128GB iPhone 13 mini is one of the least popular models.
It was reported last month that the iPhone 13 models were holding their value better than previous models. The lowest depreciation rate in the entire smartphone industry has been shown by the iPhone 13 going into December. The coming months will show a clearer picture of the depreciation contrast between the iPhone 13 and the Pixel 6.
Data from 45 vendors was used to create SellCell's research. For more detailed information, see the full report.