The image is from HBO Max.
There is a major plot development in this story. The show 'Sex and the City' was reborn.
The brand featured in the show is called Peloton.
At the end of last week, the firm's shares plummeted after a key character died while using one of the company's exercise bikes.
The show's use of bikes was approved by the company, but it wasn't told that Mr Big would die after the workout.
The advert brings the character back to life.
The first episode of "And Just Like That..." John James Preston, better known as Mr Big, the on-off partner and eventual husband of Sarah Jessica Parker's Carrie Bradshaw, died after suffering a heart attack during a workout.
The company's shares have plummeted since the show first aired.
Mr Big's lifestyle and family history were said to be the likely cause of his death, and using one of its exercise bikes may have helped delay his cardiac event.
It released a parody advert on Sunday, in which Mr Big was brought back to life, with the caption: "And just like that... he's alive".
Mr Noth and Jess King are seen sitting by a fire in the advert, which also features a real-life instructor. She was asked if she would like to take another ride. Ryan Reynolds is the actor who provides the narration.
This is not the first time that one of the adverts from Peloton has appeared in the news.
The company's shares plummeted after a backlash over its Christmas advert, which showed a woman being given an exercise bike for Christmas by her partner.
She presents her workouts to him as a way of thanking him in a vlog.
She says that she didn't know how much this would change her. The 30-second promo was derided by critics as "sexist" and "dystopian".
People who were forced to stay at home looked for ways to stay in shape.
The company's shares rose five-fold in 2020 but lost most of their gains this year.
The company will struggle to grow in the future.
There have been problems in recent months. Reports of a death and several injuries prompted the company to withdraw its treadmills.
The price of its flagship exercise bike was slashed in August as people headed back to the gym and did less exercise at home.
Revenue growth began to slow at the firm in the fourth quarter of the year, as losses widened.
