This is sure rules.
It's fair to say that Peloton initially took the whole thing too seriously. The Sex and the City sequel, which aired on December 9th, had a first episode that was a bit of a tease.
The fictional plot twist that has a loose-but-inescapable tie to the company's flagship product caught the public relations team off guard. An actual doctor is going to tell us all about how Big's excessive lifestyle likely caused the heart attack, and that his time on a stationary bike may have prevented it. Which is cute. Give us a break.
On Sunday afternoon, the company came roaring back to life with a new PSA, which was a mic drop of a tweet.
It's possible that Tweet has been deleted.
This is broken down. Noth is sitting on the couch with Jess King, a real-life instructor. She's the one who leads Big's final session on And Just Like That...
Ryan Reynolds gave a Carrie Bradshaw-style narration for the PSA. The content of what he's saying is basically a re-enactment of what the doctor said on Saturday, and it seems like it's more about covering up for Peloton's part.
"He's alive" at the end? It seems like Reynolds is being used to spark a campaign that could be used to promote the new streaming series and the fitness company. It's silly for the sake of it. Reynolds and his team know how to turn a viral moment into an ad.
