Any publicity may not be good publicity.
The premiere of the Sex and the City revival featured the signature bike of stationary bike manufacturer Peloton. Mr. Big peddled his heart out, and now Peloton is backpedaling.
The character played by Chris Noth in the first episode of And Just Like That dies. The public relations team at Peloton was unpleasantly surprised to learn that he died of a heart attack after a particularly vigorous class, and the company quickly insisted that it wasn't the bike's fault.
"Mr. Big had a previous cardiac event in Season 6 and was at serious risk as he lived an extravagant lifestyle, including cocktails, cigars, and big steaks," said Dr. Suzanne Steinbaum, a cardiologist and member of the health and wellbeing advisory council. His family history and lifestyle choices were likely to be the cause of his death.
A doctor was brought in to comment on a fictional death of a television character. The doctor wants the world to know that it should be thanking the bike.
Dr. Steinbaum said that riding his bike may have helped delay his cardiac event.
Which, maybe. Fans weren't buying it.
It's possible that Tweet has been deleted.
It's possible that Tweet has been deleted.
It's possible that Tweet has been deleted.
We can't imagine Mr. Big's heart attack being what it had in mind when it said its bikes would give riders an "immersive cardio experience".
