The image is called "chorus image" and is on thecdn.vox-cdn.com.
A bike is at the center of a shocking plot twist in the Sex and the City reboot.
The photo was taken by Amelia Krales.
The punches keep coming. Its stock is down 11 percent overnight after it was revealed in the first episode of And Just Like That that the Bike was a key part of a major character's death. The product isn't to blame, according to Peloton.
There is a major plot point from the first episode of And Just Like That...
The death of Mr. Big is the center of the brouhaha, as is the portrayal of Allegra by Jess King. The role that the stationary bike played in Big's demise has been downplayed. The company is blaming the character for their lifestyle choices.
The news that Mr. Big died of a heart attack is sad. Mr. Big had a previous cardiac event in Season 6 and was at serious risk as he lived an extravagant lifestyle. His family history and lifestyle choices were likely factors in his death. Dr. Suzanne Steinbaum said that riding his bike may have helped delay his cardiac event.
More than 80 percent of cardiac-related deaths are preventable through lifestyle, diet and exercise modifications. 25 percent of heart attacks are in patients who already had one, but Steinbaum said they are very, very treatable. She noted that a compatible heart rate monitor is needed to help riders exercise safely. It is sort of Mr. Big's fault.
It is unlikely that a fictional character will die.
The product placement seemed odd given the storyline, but never mind the fact that Mr. Big is fictional. Companies have certain rules about how their products look. TV and movie villains are not allowed to use Apple products. The show was approved by Peloton, but it wasn't aware of the overall plotline for confidentiality reasons. The Peloton bike was bought by the cable channel.
SATC fans are reeling over Big's death, but it's not yet clear how much of an impact a fictional character's death will have on the company's long-term fortunes. The company was one of the biggest success stories of the Pandemic, but that perception has begun to shift now that gyms are reopening. Despite cutting the price of its original bike, Peloton reported less-than-stellar earnings in November. After the announcement, the company froze hiring across all of its departments.
If there is one thing about the fans of Peloton, it is that they are incredibly loyal. The company has a 92 percent retention rate. A child's death, several injuries, and a recall were not enough to convince owners to return their machines. It is unlikely that a fictional character will die in the long run. The next few months will show whether or not Peloton is still the leader of the pack in the future of connected fitness.
