This is amazing! "Mr. Big had a previous cardiac event in Season 6 and was at serious risk as he lived an extravagant lifestyle, including cocktails, cigars and big steaks." His family history and lifestyle choices were likely to be the cause of his death. Well done, Peloton!
The stock went into freefall after "And Just Like That..." killed off one of its characters on the bike.
If you haven't seen it, Big had a heart attack as he rode furiously in the saddle and kicked the bucket.
The stock price of Peloton plummeted after the word spread.
The crazy part is here. One of its instructors was allowed to play an instructor on the show. It all looked authentic. The company claims it had no idea about the plotline.
The Peloton Bike was procured on their own. Jess King would be portraying a fictional Peloton instructor in the episode and the bike would be used.
First rule for companies that are asked to participate in a movie is to get the script.
Anyway... Big's dead. I am sad.
Originally published at 6:36 AM.
