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Too many executives feel that they are behind on digital investments, including cloud computing, artificial intelligence, and other technologies that competitors and tech vendors flaunt, all while using a significant portion of their discretionary investment to keep existing technology up to date. Despite large investments, relatively few of these technologies are driving companies towards a differentiating outcome that matters to customers. How do you shape your technology agenda so that you can build the right capabilities and deliver outcomes that fuel your competitive advantage? There are six imperatives to consider. Thoroughly working through these six areas before you embark on any large tech project will help you focus your investment on the outcomes that matter most, raise the return on these investments, and connect technology directly into the center of your differentiated future.
If your organization is not making large tech investments, you are in the minority. More than half of the CEOs in the 24th annual CEO survey reported plans to increase their rate of digital investment by 10% or more.
