White Castle enters the crypto space with ethereum domain name and NFT



White Castle has a double cheeseburger.

TheInsider.com has an Insider named "erin McDowell."

There is a growing list of name brands getting into the space.
White Castle, a fast food chain, registered a domain name with the ENS: "whitecastleofficial.eth," becoming the latest brand-name entrant to thecryptocurrencies world.

An ENS is similar to an internet domain name in that it allows people to link wallet addresses with a name that is easier to remember.

The century-old fast food chain changed its profile picture to a "Seahams" NFT.
Gucci, Coca-Cola, and Ubisoft are some of the brands that have placed bets on NFTs. The metaverse will be the biggest disruption to how we live ever seen, and institutions and retail traders alike have shown their excitement. NFT sales hit $293 million last week.
Shortly after White Castle announced its entry into the world of digital currency, the director of operations at ENS, Brantly Millegan, said he would buy some.

Business Insider has an original article.