The Courtyard by Marriott brand will be evolving in the coming years, but the exterior of hotels will not. Hmm...
The Marriott brand is limited service, doesn't offer free breakfast, and many properties are outdated, so I avoid it the most. We should expect some changes to these properties soon.
Courtyard by Marriott properties will undergo a "modern design evolution and robust renovation strategy for North America." The Courtyard brand will be updating more than 400 of its earliest generation hotels in the United States and Canada by the year 2024.
The updates to the outside of properties are described here.
The new faade is inspired by an elegant and minimal aesthetic to include a redesign of the porte-cochere, re-painted exterior surfaces, ambient lighting, and fresh landscaping. The wood tones reflect the smart casual style of Courtyard's next-gen traveler. The landscape planting will accentuate the architectural elements of the hotel.
In three years, we can expect the exteriors of Courtyard properties in North America to be updated. Isn't it what's on the inside that counts? This is not the same as changing the livery of a plane. The new exteriors look better than the old ones.
The Courtyard by Marriott is new.
The Courtyard by Marriott is new.
What about the rooms in Courtyard hotels?
Many Courtyard by Marriott properties will get new interior design. Most of the changes we will see will be to the exteriors of properties, according to the way this is phrased.
Courtyard has an updated design concept that will be adopted by some earlier generation hotels. The Bistro Bar, CRATE Market, fitness centers, and guest rooms have been updated.
Courtyard by Marriott.
The Courtyard by Marriott is a guest room.
The bottom line.
I have never cared for Courtyard by Marriott. It doesn't offer free breakfast. Most of the Courtyards I have seen are woefully outdated, and in many cases are conversions from other brands.
Marriott Courtyard is a hotel brand for business travelers. The hotel doesn't have to offer breakfast for free because it's a hotel brand for people who can expense breakfast. I don't know what makes this brand better for business travelers than any other brands.
It is hard to get excited about a new facade, logo, and landscaping for a project that will take three years to complete, though the updates to Courtyard seem positive. The updates to the interior are more important than the ones for the rest of the properties.
What do you think about the Courtyard by Marriott brand?
