Apple's work on a new music app dedicated to classical music is ongoing, according to a recent job listing.
Apple bought the classical music streaming service Primephonic and is folding it into Apple Music. Primephonic offered an "outstanding listening experience" with search and browse features that are specifically designed for classical music, as well as recommendations and details on recordings.
Apple said that with the acquisition of Primephonic, Apple Music subscribers would be provided with an improved classical music experience. This was said to start with Primephonic's audio and playlists content, followed by a dedicated Primephonic experience with improved browsing and search capabilities by composer and repertoire, better classical music metadata, and more, at a later date.
Apple said it would launch a classical music app in 2022. The app will combine Primephonic's user interface with Apple Music's features such as Lossless and Spatial Audio.
Apple is looking to hire a designer to work on a classical music app. The role will be located in either London or Amsterdam, and will be expected to provide UX expertise and new perspectives for Primephonic. Apple is exploring and creating a distinct experience for classical music, including visual, audial, and haptic aspects, according to the job listing.
Primephonic was taken offline on September 7, 2021, and is no longer available for new subscribers, despite the job listing suggesting that the brand will persist for the new app. Primephonic subscribers received six months of Apple Music access for free with access to thousands of classical albums that support Lossless and Spatial Audio.
Primephonic's website now tells visitors that they are working on an amazing new classical music experience from Apple for early next year. It's not clear how much Primephonic will amalgamate with Apple Music in the new app.
Chris, thank you!
