The company's top executive said on Wednesday that a version of its chronological feed will be back next year. Mosseri said that he supports giving people the option to have a chronological feed.
Mosseri said that the company has been working on a chronological feed for months and hopes to launch it next year. The company is targeting the first quarter of next year for the launch of the feed.
A chronological feed would be a major reversal for the photo sharing app, which has defended its feed despite complaints and conspiracy theories from users. Mosseri wrote in June that a chronological feed made it impossible for most people to see everything. The chronological feed resulted in people missing a lot of posts.
Since then, the scrutiny of how its algorithm rank and suggest content has increased. Legislation to rein in social media platforms' ranking systems is being debated by Congress.
The addition of suggested posts from accounts you don't follow into the main feed is currently being tested byInstagram. A feature that would allow users to sort their feeds by home, favorites, or following was spotted by developer and reverse engineer Alessandro Paluzzi. If we hear back, we will update you on the more information we have reached out to.
A chronological feed is in the works, with the option to see posts from people you follow in chronological order. The "favorites" feed will surface posts from friends higher in the feed. Both feeds are optional.
We want to be clear that we are creating new options so people can choose what works best for them, not reverting everyone back to a chronological feed. There will be more on this early next year.
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December 8, 2021.