A luxury tiny home company's CEO says demand 'exploded' during COVID-19 — see inside its most popular $95,000 unit



New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The tiny homes have been popular.

Demand for tiny homes exploded by five times during the Pandemic.

New Frontier Design's most popular tiny home is the Luna.

A $100,000 smart home that was so popular it crashed its maker's website was one of the most popular tiny houses.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Insider.

The opening of six multimillion-dollar colorful tiny home villages in Los Angeles is designed to shelter the city's unhoused population.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Insider.

The luxury tiny homes segment of little living units has received a lot of attention.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The founder and CEO of New Frontier Design says interest in his tiny homes has been amazing since the start of COVID-19.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Demand for his tiny homes had been growing steadily.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Demand exploded by five times, especially from customers with less constrained budgets.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

"Tiny homes had a lot of popularity," he said. "We get hundreds of inquiries every month and people are excited about them."

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

There is no way that this interest in tiny homes is related to the internet trend.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

He believes that the hot housing market and rise in remote living have helped boost public interest in downsized living.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The company's tiny homes range from a $95,000 unit that can sleep two people, to a $209,000 home that can sleep up to six. They are less than 400 square feet.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The Luna, the company's least expensive unit, was first unveiled in early 2021.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Luna became one of New Frontier Design's most popular products because of the "more attainable price point" with Latimer's design.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

If you can't see how a $95,000 trailer could be considered economical, then compare the Luna to New Frontier Design's other tiny homes.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The company's six-person Escher and four-person Orchid builds are popular with its customers.

New Frontier Design's Alpha.Design is by David Latimer. Photographs by Studiobuell Photography.

Both start at $209,000.

New Frontier Design's Escher.Design is by David Latimer. Photographs by Studiobuell Photography.

New Frontier Design has a model that can accommodate up to two people.

New Frontier Design's Orchid.Design is by David Latimer. Photographs by Studiobuell Photography.

The Alpha is double the price of the Luna.

New Frontier Design's Alpha.Design is by David Latimer. Photographs by Studiobuell Photography.

The price of his tiny homes makes them appealing to higher net worth individuals like celebrities.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

He said that the product is 10 times better quality than the house, and that it still has a stigma.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The asymmetrical Luna is the most popular build.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Luna is 25 feet long, 8.5 feet wide and 13.5 feet tall.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

It's mounted on a trailer that weighs over 12,000 pounds.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The inside of Luna has a living room, bedroom, kitchen, bathroom and more.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

There is a wall of windows.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The interior is almost completely white, making it a brighter space to compliment the large windows that bring in plenty of natural light.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The glass entry door leads into the living room.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

There is enough space for a sofa, coffee table, and dining table.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The living room is across from the kitchen.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The kitchen is more than the bare necessities in a small home.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

It has a full sink.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

There is a dual burner electric cooktop and a microwave oven.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

This cooking space has a lot of cabinets and shelves.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

There is enough room for a washing machine in the interior.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The person is moving along. The bathroom is next to a barn door.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Luna's bathroom is similar to a typical bathroom in a full-sized home, with a sink, toilet, and additional shelves.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Storage units are hidden in unique spaces in the Luna.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Luna's staircase is a series of cabinets.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The staircase leads to the loft.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

The tiny home can sleep up to two people on a king bed.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

Luna is simple, functional, and open. People were drawn to the price point. People who have been wanting to buy one of my tiny homes for a long time are now able to because of the cost.

New Frontier Design's Luna tiny home was designed by David Latimer. Photographs by Studiobuell Photography.

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