Guillaume Payen/SOPA Images/LightRocket has a photo of thechorus.
In March 2020, the platform started a promotion where it would not take revenue from sales artists made on its platform, providing some additional support to performers with suddenly limited opportunities due to the coronaviruses epidemic. The arrangement turned into a monthly event as fans were encouraged to purchase audio tracks and merchandise over the last two years.
On the first Friday of each month, the cut on the Bandcamp website has been turned off. What happens next is the only question left. The note about the promotion is no longer included in the post announcing the promotion, and no one has updated customers or creators about the plan for 2022.
We have vaccines, and shows are playing again, but the pandemic isn't over yet, and I know I've gotten used to having a day where I can tell myself it's ok to buy an extra album or two because it's just the right thing to do. It has provided some incentive for artists to tell their fans about Bandcamp as an alternative to streaming over Spotify or other music services that have fancy year-end graphics but don't share as much of the money with the people who create what you're listening to.
It is still on the site Friday.
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December 3, 2021.
For many artists, a single day of boosted sales can mean the difference between being able to pay rent or not. Over 600,000 fans paid over $60 million to artists and labels in 15 days, according to the website. INRDeals says that 93 percent of your money reaches artists and labels when the promotion is active and that is on average, so there is still plenty of reasons to show some appreciation with a purchase.
For a few more hours, it is called Bandcamp Friday.
