Even sportsbooks are tired of JB Smoove screaming ‘CAE-SARS!’



Do you remember the movie Thank You for Smoking? It was a comedy about a father trying to be a role model for his son despite promoting lung darts and being a cigarette spokesman.

I mentioned this film because I could write a whole piece about my love for cigarette nicknames, but that is not why I did it.

The movie stuck with me because it was largely uninteresting, but Eckhart did an outstanding job of being greasy. I could see the world he operates in. PR firms and lobbyists are valuable because they spin bullshit.

That is why it is easy to understand why sports gambling is spreading. I will lose my mind if I have to watch another Caesar's commercial, the same way I lost my mind when I heard Tag Team's music at sporting events.

You don't make enough off of Jock Jams? If you want to hang out with someone who wrote Tootsee Roll, cash your royalty checks.

Sports gambling executives are reaching their limits. Sports betting advertising is not on sports betting. Bill Miller, president of the American Gaming Association, called the ad inundation at the sports betting conference in New Jersey a huge amount of stereotype-fulfilling moments, in what appeared to be a moment of self-awareness.

I have a lot of questions. There was a booth dedicated to juice. What was the SWAG? Vig calculator? Who was the speaker? Geno from Queens finally opened up his own sportsbook.

These are gross gambling execs who embrace sleaze and our sanity is not their concern. They fear being regulated like their European counterparts.

Ken Fuchs, senior vice president of sports for Caesars Digital, said at the conference that they need to self-regulate. It is about how a customer interacts with a brand. It is not about shouting at people. Free money! Free money! That wears people down.

Really? Is that what wears people down? Is it not possible to bellow "CAE-SARS!" every commercial break? I had a Knicks broadcast on the other night, and they had an ad with Smoove because he was at the game. The whistle-to-whistle ban in the U.K. and the ban on sports betting advertisements in Italy have made this half a world of difference.

Why would those countries do that? Was it because their governments were fed up with commercials? Maybe I should have started that petition.

The reason the laws were put in place was because of the match-fixing scandals that corrupted the integrity of sports. Since gambling began its marijuana legalization-like spread, we haven't seen any of the former in the U.S.

Congressional oversight on how many times you can extend a B-list act isn't the danger to your industry, it's the danger to your industry. Gambling, drugs, alcohol and sex are things that Mount Rushmore members of the Anonymous club do.

The lust to give people the freedom to gamble isn't what drives these sportsbook CEOs and professional sports leagues. The financial boon from sports gambling is why the NFL, MLB and others are getting into the business, and why my colleague Jesse mentioned gambling revenue sharing as a possible solution to end the baseball lockout. Nevada sportsbooks had their first billion dollars in a month.

Even though he is older, you can see the Nick Naylor in Steve Mariucci in the new betting PSA by the NFL. The same people who talk about how to get more people to gamble, smoke, drink, etc., are the same people who thought of putting an Italian guy nicknamed "Mooch" in a gambling PSA.

I agree with the gaming president person on one thing, and that is the JB Smoove ad.