The app is for music.
Mr.Whiskey is a photo.
NFTs taking over the music industry from Spotify, US inflation soaring to double-digit rates, and women traders banding together to put an epic squeeze on "patriarch companies" are some of the outrageous market predictions for 2022.
The annual list of the asset manager's has a theme of revolution this year and includes some far-fetched scenarios as well as more plausible ones.
"As culture wars rage across the world, it's no longer a question of if we get a culture revolution, but a question of when and how," the bank said.
Its 10 predictions.
The stock of Spotify fell.
A revolution in the music industry may take hold as more musicians embrace NFTs, or non-fungible token, to sell their songs, a move that could threaten streaming platforms such as Apple Music, the bank said. The NFT market has grown to a fifteen million dollar market this year due to the rapid growth in sales of digital assets.
The bank believes that a NFT-based music service backed by notable artists will sink the stock of the streaming giant by 32% in 2022, as the challenger portends a "bleak" future for the company. During the year of 2021, it has dropped by about 28%.
Artists could distribute their music directly to their fans without being beholden to a middleman, and they could also track their income in real-time.
Eberhardt said that labels and streaming platforms capture 75% to 85% of revenue for listening to streamed music. Musicians are backing ventures. The Chainsmokers, Nas, and singerKatyPerry contributed to a $5 million raising round for the music platform.
The inflation rate is 15%.
The US consumer price index increased in October. The labor shortage in the US will cause the rate to reach 15% for the first time since World War II next year, according to a prediction by Saxo Bank.
Christopher Dembik, head of macro analysis at Saxo Bank, said that a rise in inflation would prompt the Federal Reserve to tighten monetary policy. He wrote that the JNK high-yield exchange traded fund falls as much as 20% and the VIXM mid-curve volatility exchange traded fund soars as much as 70%.
Dembik said that the coronaviruses has made a great awakening of workers. They realize that they are now more powerful than ever. They want better job conditions, higher wages, more flexibility and a sense of purpose from work.
The forces of 'women's Reddit Army' stock swings.
Women on the social media platform Reddit will use tactics employed by the so-called Reddit Army on meme stocks to tackle gender inequality issues at corporations, according to an outrageous prediction from Saxo Bank. Women earning 20% less than men on average in the same positions leaves them with less disposable income to invest.
Althea Spinozzi, senior fixed-income strategist at Saxo Bank, said that women traders would coordinate a long squeeze by shorting certain companies. She said that the group would direct funds to companies with the best metrics on female representation in middle management and executives.
The movement gets real results as the broader market catches on to the theme and joins in, forcing targeted company prices sharply lower, which sees companies scrambling to change their ways." Spinozzi said that it marks the beginning of a gender parity renaissance.
Business Insider has an original article.