Polestar has come a long way from its beginnings. The Volvo spin-off is just getting started according to CEO Thomas Ingenlath.
Ingenlath, along with members of the automaker's leadership team, laid out a three-year plan for Polestar during a presentation in New York on Thursday that included an ambitious sales goal and a peek at its next electric vehicle.
Ingenlath said that cars are a very emotional affair.
Polestar 3 was teased at an event. Polestar is an image.
The plan is to launch three new vehicles, expand the number of vehicles sold to about 290,000 units, and do so in new markets across Europe and Asia Pacific. The company has core values of design, innovation, and customer engagement.
Polestar has a mission to produce a carbon neutral car by the year 2030. This will depend on a number of sustainable practices, from using recycled materials to changing how Polestar does business on the supply chain level.
We don't know much about the upcoming Polestars 3 and 4, but Ingenlath offered a glimpse of the 3 to whet the EV fans' appetites. The all-electric SUV will be built in Charleston, South Carolina.
The Polestar 3 will be equipped with hardware from lidar developer and Nvidia-sourced processors to make its advanced driver assistance system capable of automated driving on highways, but this feature won't be available at launch.
The 3 and even less of the Polestar 4 are not known, though it is billed as a premium sport SUV with a more rakish fastback profile. Polestar has used the price points of both the Macan and the Cayenne to set the bar for the 3 and 4 cars.
The Polestar 5 is the furthest away from us.
The Precept Concept will be the 5th Polestar, a four-door luxury sport GT. The Precept is a declaration of Polestar's future and will inform the upcoming SUVs as well.
The jump from 29,000 units sold to 290,000 in three years sounds daunting, but Ingenlath isn't worried. Polestar is all about growth.
We will likely hear more about the Polestar 3 sooner than later.
