Dec 2, 2021.
Fur will no longer be featured in the magazine in order to boost animal welfare and cater to younger consumers who don't like fur.
Credit should be given to JOEL SAGET/AFP.
The images are from the same source.
The senior vice president and international director of the magazine said at the fashion conference that fur will be removed from editorial and promotional content in magazines and online.
The magazine, owned by French media company Lagardere, had already dropped fur in 13 editions, and 20 more will follow from January next year.
100 million people visit the magazine's website every month.
The golden target of the fashion and luxury industry is younger Gen-Z consumers, who she said appear to be outdated and not fashionable anymore.
She said going fur-free would increase awareness of animal welfare and demand for sustainable options.
The Humane Society of the United States, which focuses on protecting animals, and one of the organizations Lagardre worked with to implement the change, said, "This is huge."
Gucci, Prada, Canada Goose and other big name brands have stopped using fur in their products. Large fashion weeks such as Paris, Milan and New York have not yet banned fur from their events.
There is a structure called the Tangent.
A rising number of conscious consumers has caused fur to lose popularity. The number of animals killed for fur in the U.S. dropped last year to the lowest level in more than 40 years.
The magazine will stop selling fur from magazines worldwide.
ELLE magazine supports animal welfare by banning fur in all of its titles.
The Fifth Avenue will stop selling fur products by 2023.
