The image is called "chorus image" and it is from the album "TopArtistB 12048x1152.0".
For users of the music streaming service, December 1st is the annual tradition of the Spotify Wrapped roundup, which is a collection of flashy, custom-made, and data-laden infographics of the top songs, artists, and podcasts that you have listened to over the last year.
I don't use the service. I pay Apple $10 per month for Apple Music. While most of my friends are spending their entire day on social media, I am putting together a list of the songs that I listened to the most this year.
Related.
It is here to take over your social media.
:noupscale is a file on thechorusasset.com
This is fine.
Each year, Wrapped has become its own internet holiday, as it has been eating Apple's lunch for years now. It took Apple four full years to even launch its bare-bones Replay feature, which hasn't been meaningfully updated since. For years, I have been trying to duplicate the experience of Spotify by using Smart Playlists on iTunes.
It feels like its most lavish recaps yet, with the one offered in 2021. My wife, who is a user of the service, showed me her custom-made playlist, which included specially-curated songs for specific moods, rankings of where she placed among global Doja Cat fans, and an interactive quiz. It is designed to be shown off on other social media platforms.
:noupscale is a file on thechorusasset.com.
My wife has a cool recap.
It is not just music listening. Artists like to show off how many millions of times their fans streamed their music with their own recaps.
It is not that Apple Music couldn't do its own version of Wrapped; Apple has the data, and I find it hard to believe that the company can't find the space in its budget to task a team of designers and engineers into building a similar tool. If it wanted to get rid of some of the work on Last.fm, it could try to buy it.
There are a lot of reasons for Apple to do that, and they're not limited to my annual dose of social media FOMO. Apple chooses to do the bare minimum instead of jumping on the easy marketing win and massive user goodwill that a more robust replay feature could offer.
I like to think of it as punishment for being an Apple Music user while everyone else gets to have fun with their music recaps.
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Chaim Gartenberg is on December 1, 2021.
It's another way of looking at it: Every year, Spotify manages to get millions of people to spend days posting on their social media accounts, without even offering any free incentives. Apple Music would be trying to get a piece of that action.
Since I'm an Apple Music user, you should imagine my Spotify Wrapped to be any artist you like.
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Monica Chin is on December 1, 2021.
It isn't like Apple has to worry about angering Spotify by ripping off one of its most popular features, because it already thinks Apple is a "ruthless bully" that monopolizes the App Store to favor its own services and has filed an antitrust complaint in the EU to that end There is a healthy corporate relationship here. Apple can figure out how to duplicate its own version of Wrapped if it could shamelessly copy stories from other platforms.
It is surprising year after year that no one is copying the popular data visualization from Spotify. There are a few exceptions, like Microsoft's recent 20th anniversary Xbox retrospective, that people still don't want to follow. Where did you find the look back at the shows you watched over the course of the year? The closest comparison I can think of is Goodreads, which has a straight list of books and is more comprehensive than the experience that Spotify has created here.
I am once again spending December filled with envy as my friends show off all their favorite songs, 888-247 888-247 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247-8873, 888-247
