Frontegg, a Tel Aviv-based startup that provides software as a service companies with the core user management tools they need to build their own services, today announced that it has raised a $25 million Series A funding round. Pitango led the company's $5 million seed round, and Global Founders Capital also participated in the round.
The service is described as a modern user management platform. These capabilities are not a real differentiating factor for most businesses, but they are also a hassle to build.
Materialize, Pay.com, Medigate, Talon Cyber Security, and Hunters.ai are current customers.
Sagi Rodin, the company's co-founder and CEO, said that the service is able to provide customers with all of the day-one tools necessary to build their user management systems, including enterprise features like single sign-on, security policies and audit logs. It also wants to do more.
Frontegg is the image credit.
He said that they aren't stopping at solving day-one problems, but rather providing a solution that can help companies achieve full product maturity very fast. A good example of that is our customer-facing admin portal that has a rich set of self-serve capabilities that you can enable within your product with a toggle-in experience. It could take years to develop self-served user management. A single full-stack developer can make it happen in a few days.
Frontegg says it will use the new funding to grow its engineering team, as well as to accelerate its platform development efforts to cover more use cases, and to build out its sales and marketing teams in the United States. The company is looking to accelerate its marketplace and channel opportunities with the help of this new round.
One of Frontegg's biggest challenges is all of this hiring. It has always been a challenge for Israeli startups, but it is only getting harder as an ever-growing pool of startups and established players is vying for a relatively small pool of candidates.
Praveen Akkiraju, Managing Director at Insight Partners, said that the ever-evolving demands of users and their expectations for a whole set of self-served capabilities within apps are resulting in a continuous drain on engineering resources. The Frontegg team has built a solution that handles the heavy lifting of User Management, allowing teams to remain laser focused on their core product and mission.
