The image is by Alex Castro.
TikTok is rolling out Creator Next, a single hub for all of the platform's monetization tools, and it also outlined some updates for its existing creator tools. The short-form video platform explains in a post on its newsroom that it has a tipping feature that lets users send money to their favorite creators.
This is part of TikTok's larger efforts to keep creators and prevent them from moving to other networks that pay them. When the platform was just a year old, users had to secure deals and sponsorships outside of the app in order to earn money through the app. The Creator Fund was rolled out in 2020 to reward the platform's most popular creators.
It appears that Tips is available to all creators who meet TikTok's eligibility requirements, even though the feature was only available to creators who were testing it. Being over the age of 18 and having an account in good standing are required. The creators will receive 100 percent of every tip, and will be processed through payment service Stripe, with a small fee. According to TechCrunch, going through Stripe ensures that TikTok won't have to pay Apple's required 30 percent commission for in-app purchases.
The creator needs 10,000 followers to access the marketplace.
Live Gifts, which allows viewers to gift diamonds during livestreams, is expanding, the platform noted in its post. TikTok users can now donate diamonds during non-live videos. Like with Tips, creators must have 100,000 followers or more. Live Gifts only required creators to have 1,000 followers or more.
Related.
How to make live videos on TikTok.
TikTok is giving more creators access to its Creator Marketplace, a portal where creators can find and collaborate with business partners to earn money through sponsored videos. The previous 100,000 follower requirement has been changed to 10,000 followers.
The Creator Next portal will contain all of the tools, including the Creator Fund, Creator Marketplace, Live Gifts, Video Gifts, and Tips. The minimum follower requirements for creators can vary depending on region, as well as the number of video views within the past 30 days. The feature is only available in the US, UK, Germany, France, Italy, and Spain, with support for Canada and Australia arriving in the coming months.
