Stephen Curry made Azzi Fudd his Splash Sister.
Curry is bringing the star freshman basketball player into his brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation's top recruit builds her collegiate career.
The reigning NBA scoring champion with two young daughters has long been dedicated to helping women shine and vowed to do more for the women's game. Fudd and Curry have continued to build their friendship since she and Curry were invited to take part in Curry's elite camp. Curry held an all-girls camp.
Fudd's involvement with the athlete-run organization handling Curry's off-court business will involve more than just a sponsorship deal.
Curry plans to mentor the 5-foot-11 guard from Arlington, Virginia, who played at St. John's College High School in Washington, D.C., as she balances school, basketball and the demands of being a face for female athletes. He wants to help Fudd show the world who she is by providing a platform and financial backing to share her values and ideas.
"Azzi Fudd is the best choice to start a brand relationship like this because she is the next face of women's basketball and has been a part of the Curry Brand family since she was an invitee to the All-American Camp," Curry said.
Fudd will be given guidance through professional services and growth opportunities by Curry and his team. She will be given the chance to host and attend events and be involved in new brand partnerships, as well as deliver her personal social impact initiatives, while also promoting and being involved in some of those dear to Curry and his family.
Curry said that their values are aligned when it comes to family, hard work, and appreciation of blessings. This is the right time for me because I have identified the platforms that I have, aligning purpose over profit, and the ability to collaborate with the right partners for the right opportunities. I want to be able to help Azzi and other athletes and people that see the world the same way I do. I hope that we can inspire the next generation of athletes and non-athletes who want to do amazing things.
Fudd's teammate at the University of Connecticut received a deal from Gatorade on Monday.
This could be the start for Fudd, like Curry.
Fudd said he has always admired the talent and accomplishments of the man, but also his humility and the impact he has on people. I look forward to broadening my understanding of business and life beyond basketball as I focus on becoming the best player and student I can be while in college. This partnership will help me do that. I'm very excited about everything we'll do together in the future.