By Claire Marshall.
Rural Affairs Correspondent of the British Broadcasting Corporation.
The image is from the same source.
The cycling boom in England was created by the coronaviruses, with record numbers of people out on their bikes to get exercise.
According to the Department of Transport, more cyclists died on rural roads in 2020 than in the previous two years.
89 people lost their lives on country roads last year, up from 60 deaths in 2019.
48 cyclists were killed on rural roads in the last year.
Despite fewer vehicles using rural routes, and a drop in traffic during the Pandemic restrictions, this was still done.
NFU Mutual is launching a campaign to improve the safety of those using rural roads.
More people were killed on the roads in the countryside than in the cities.
There were 3,115 deaths on rural roads in England in the last two years. Almost 30,000 people were seriously injured on rural roads during the two-year period.
NFU Mutual has joined forces with British Cycling and the British Horse Society to promote respect rural roads.
If peoplerespect and understand the needs of all rural road users and make safety their priority, the number of deaths and serious injuries on rural roads can be reduced.
Road users are urged to respect the design and conditions of rural roads and to behave with caution.
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