IVE’s Debut: The Numbers Behind The New K-Pop Girl Group Boasting Global Potential



IVE.

The company is called Starship Entertainment.

The new girl group IVE will be welcomed on December 1 with a lot of statistics indicating an exciting international response is on the way for them despite the increasingly competitive and international Korean-music industry.

IVE is a six-member female act that will release their first-ever single "Eleven" on December 1 along with a b-side track "Take It." The sextet will debut from Korean super-label Starship Entertainment, which has helped artists like Sistar STAR +1.7%, Monsta X, and CRAVITY.

The groundwork for IVE has been in the works for years, and was officially announced a month ago.

Get into the numbers behind the promising group before IVE starts.

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Two of the members of IVE have been in the spotlight for more than two years. The leader of IVE, Yujin, gained a huge following thanks to their time competing on the singing-competition show Produce 48 and joining the winning-but-temporary girl group IZ*ONE. The act released music and toured in Korea and Japan, filmed reality shows and a movie, and performed in countries like Thailand and the United States.

Fans should be excited to see Yujin and Wonyoung in a girl group again after IZONE sold nearly three million copies. Jo Yuri and Kwon Eunbi have both released solo albums that have made it to the top of the Korean, Japanese and U.S. charts.

The first video introduction of IVE was watched by over four million people and was a bit of a thesis statement for the group.

The two-minute visual that showed IVE together for the first time earned nearly four million views in three weeks.

In an atypical move for the K-pop industry, two of the members of IVE opened their own accounts that should create a major promotional opportunity for the group.

After IZ*ONE finished their time together, Wonyoung and Yujin both opened their own accounts on the social media platform to better keep in touch with their fans. While most boy band and girl group K-pop stars communicate with their fans through group accounts, Wonyoung and Yujin have been able to rack up a massive amount of followers to keep them updated on themselves and IVE. The individual accounts of the girls will be important for connecting in larger ways.

Fans are curious about what IVE will sound like with the fierce, 19-second music video of the group's upcoming debut single earning more than two million views across YouTube since it was released.

The introduction videos for IVE members have had over one million views and viewers have made it clear how much they support the IVE members. Individual visuals introducing the six different members were released by IVE.

Each member has racked up about a million views for their mini-films. The first film unveiled from Yujin had 1.1 million views, followed by Japanese member Rei with 1.1 million views, then Wonyoung with 960,000 views, Leeseo with 844,000, Liz with 759,000, and Gaeul with 618,000.

The videos show the members their individual charms that highlight different ways they can connect with more fans around the world.

Even without any music released, IVE's social media accounts have impressive numbers, with more than 635,000 followers onInstagram, 532,000 combined followers onTwitter, 406,000 YouTube subscribers, 107,000 Facebook followers, and 90,000 TikTok followers. IVE makes a major impact upon debut with all the numbers. Don't say you weren't warned.