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Many charities don't get the donations they need, and the Pandemic has only made the problem worse. How can they raise more money? There are three strategies that research points to. Give people a choice when allocating their money, even if it is unrelated to their favorite pet or flavor. Second, use nouns instead of verbs to encourage positive behavior. You can invoke the second person to personalize your message.
It is the season for giving and not just the items on your loved ones wish lists. The flood of requests filling our inboxes and social media feeds in recent weeks shows that charities and nonprofits are all asking for help. In the United States, a third of all charitable contributions are made in the last three days of the year.
