Steve Heapy, boss of Jet2holidays, said there is no cap on agent business.
The proportion of sales made by independent travel agent partners increased to 31% this year from 26% in the previous year.
Speaking at the tour operator's annual conference held at its home city of Leeds, Yorkshire, Heapy said: "We have no upper limit on travel agent business or any lower limit on direct sales."
He said there was no desire to cut out agents in the distribution chain. We want to grow. We want to be the best.
The industry as a whole faced a tough couple of years, but agents are as important to us as ever.
He said that they were not out of the woods yet. The market has gotten stronger but it has weakened in the last seven to ten days because of the talk of riots in Europe. Consumer confidence is what will decide whether people book or not.
He said there was no need for fear, as we will refund if holidays can't go ahead.
The operator's policy to give refunds to customers immediately during the Pandemic had stood it in good stead and resulted in clients returning to book with the company.
We have always said that we will treat customers the way we want to be treated. He said that they are now seeing customers come back to them.
The company faced a challenge initially to keep up with the amount of calls from worried customers. The operator's call centre was getting more calls than it would normally take.
We did have some problems, but we did everything we could, and we didn't cut back on services. I am proud of how we dealt with our customers.
