Lululemon fires back at Peloton in growing feud over clothing patents



An employee at a store on Regent Street in London is working.

In a growing feud over the designs of its sports bras and leggings, Lululemon filed a patent lawsuit on Monday.

In the suit, filed in the Central District of California, Lululemon said it is seeking injunction against Peloton. It is also asking for monetary relief.

Just a few days ago, Peloton sought a court declaration that it has not violated any of the patents of Lululemon. The athletic apparel merchandise of Peloton is easy to understand. It said that the clothing designs of Lululemon are too obvious to merit patent protection.

The two companies are at odds after Peloton launched a massive marketing campaign for its own line of apparel. The connected fitness equipment manufacturer sold apparel from brands such as Nike and Lululemon, with its logo tacked on. It pivoted and invested in manufacturing its own leggings, sports bras and workout tanks for women and men.

The company said that Peloton has violated six of its patented designs.

In the lawsuit, the company said that Polontone didn't spend the time, effort, and expense to create an original product line. Several of the innovative designs of Lululemon were mimicked by Peloton and it sold knock-offs of them.

The ongoing litigation was not commented on by a Peloton spokesman.

On Nov. 11, the lawyers for the company sent a note to the company saying that they would be sued if they continued to sell the clothes.

In its suit, Lululemon said that Peloton wrote back and asked for more time to respond. The lawsuit that Lululemon had so clearly threatened in its letter was used by Peloton to prepare its own complaint.

The shares closed Monday down 4.4%. So far this year, the shares of Lululemon have rallied more than 30%.